Word-of-Mouth marketing can be as effective and beneficial to your company as a more traditional, more expensive advertising campaign. Social Media Marketing is quickly becoming one of the most popular and convincing ways for companies to reach customers and create buzz about themselves.
With over 300 million users on the social network site Facebook, and millions [...]

Good public relations is worth its weight in gold. Think about it. Doesn’t it seem like you see the same companies in the news all the time? Do you think it’s dumb luck that the media continues to quote those companies as “the experts” in their field? And what’s more believable, an ad that talks [...]

Let’s say someone wants to learn more about your company. They jump online and what do they find? An effective website has to be more than flashy. It needs to be a useful and functional part of your business that will drive potential customers to you as well as keep current customers engaged in a [...]

One of the ways we help our clients get noticed is through print design. Sure, we like to talk about social media and the like, but good, clean print design is still one of the best ways you can differentiate your brand. Great design has a point of view. Great design is clear and to [...]

Nobody ever chooses “Brand X”. Why? Because “Brand X” is boring. When it
comes to differentiating your brand from the competition, it’s all about
smart creative strategy. What we do isn’t brain surgery. But it does
involve some serious thinking. Thinking about what to say and how to say
it.
Put it this way: Your message has to be relevant. [...]

It’s no secret that our economy is struggling and as we look ahead here are some things to think about when planning your marketing strategies.  While it’s tempting to cut your marketing budget, times like this actually present an opportunity to market in an environment with less noise. Let others – maybe even your competitors [...]

Did you know that in 2008 more people in the U.S. watched a video on YouTube than voted in the latest  Presidential election? Or that every single day, 100 million videos are viewed online? The power of online video has taken over the internet, and promises to be an influential feature for online marketing. With [...]