The Challenge - How does one insurance company stand out among the competition, while still maintaining an inviting professional atmosphere? 

 

The Solution - Epic presented McKinneyOlson in a different light. We highlighted the fact that McKinneyOlson is a one stop shop by enhancing their tagline, “ONE Insurance Place” with visual graphics. We delivered this message through web, brochures, and sales materials.

 

We dramatically overhauled their web presence. Their new website was designed by us to include features that top insurance providers utilize such as personal online quotes and the option to refer friends. We showcased each of their employees through casual and interesting photographs and facts in order to achieve a friendlier personal brand image. We also shot and edited five informative videos that outlined why McKinneyOlson is a great solution to anyone’s insurance needs. Complete with a robust CMS (Content Management System), they will be able to make their own updates. Web traffic was funneled to their site even more thanks to the search engine optimization and social media packages we rolled out for them. 

 

The Results - Web traffic dramatically increased as a result of the campaign's implementation. McKinneyOlson now ranks much higher in organic Google searches as well. The sales materials are making profitable returns and giving McKinneyOlson’s sales team the confidence to cold call and sell more effectively.