Corbon Ammunition
The Challenge - CORBON Ammunition manufactures top of the line ammunition through a number of subsidiary brands. These brands had great equity in the marketplace already, but the lack of cohesion and a central theme was effecting their overall brand identy. Epic set to work.
The Solution - First, we redefined the brand architecture, central message, and the overall theme of CORBON and it’s subsidiary companies. Afterwards, we put pen to paper and crafted an entirely fresh look for CORBON. We tied everything together by creating new package designs, print ads, a new website, high quality photography of every product, media placement, SEO, social media, and more.
The Results - The scope of this work could not have been more comprehensive. In the end, we had rebranded an entire company from top to bottom and it shows. Sales have seen a significant increase and web traffic garners over 18,000 views each month. Online mentions in social media doubled and CORBON’s Facebook page now has over 2,500 fans. Through our efforts, we laid the groundwork for CORBON to not only continue growing, but become a more prominent player in the shooting industry.