American Heart Association - Heart Attack Awareness
The Challenge - When the American Heart Association and The South Dakota Department of Health joined forces, they selected us to coordinate their campaign. We were thrilled to say the least. Our objectives were to increase awareness of the symptoms of heart attacks and strokes in both the rural and metropolitan areas of the state.
This giant push was funded through a federal grant known as “Mission Lifeline”. This funding helped South Dakota become one of the first states to receive cutting edge, life saving technology used by EMTs in the field. In fact, this was one of the reasons an awareness campaign was needed.
The Solution - We wanted to make this campaign hit home. Identifying the signs of a heart attack or a stroke in time can make all the difference. Heart-wrenching commercials featuring stories of loved ones who suffered one of these tragedies were deployed to give this message a personal and real tone. Authentic rural EMTs from both sides of the state were featured in two commercial spots, talking directly to those living in the less populated areas of South Dakota.
The Results - So far, we've created five commercials, four radio commercials, numerous print advertisements and brochures, and other collateral material. We're not even done yet, but our media has begun to inform the public of these breaking and lifesaving new features.